The Hunger Games Working to Stop World Hunger

Hi everyone!
Today’s post is going to be a little different. As I mentioned in my “about me” page, I’m a public relations major so I’m going to throw a little PR into my blog.

The Hunger Games is the first in a trilogy of novels written by Suzanne Collins and is now being turned into a highly-anticipated film.

Amazon.com gives this description of the book:The Hunger Games Book Cover

“Katniss is a 16-year-old girl living with her mother and younger sister in the poorest district of Panem, the remains of what used be the United States. Long ago the districts waged war on the Capitol and were defeated. As part of the surrender terms, each district agreed to send one boy and one girl to appear in an annual televised event called, “The Hunger Games.” The terrain, rules, and level of audience participation may change but one thing is constant: kill or be killed. When Kat’s sister is chosen by lottery, Kat steps up to go in her place. “

Let me start off by saying I am in love with the series. I read the first two books during my winter break because a friend recommended them to me and I would tell anyone to go pick up a copy. I plan to read the final book over spring break since I haven’t had time with school. The film is to be released on March 23 and you can bet I’ll be first in line for the midnight showing. If you want to see for yourself, check out the film’s trailer.

That being said, today I wanted to talk about The Hunger Games teaming up with World Food Programme and Feeding America to help end world hunger. If you follow The Hunger Games film’s Facebook page, you may very well have seen them posting videos accompanied by this message:

The Hunger Games is teaming up with World Food Programme and Feeding America and launching a new website to raise awareness about hunger around the world. You can help by making a donation and becoming an active part of the solution to help solve world hunger!

I think this is a great cause and with all of the buzz surrounding the film and books this is bound to get the cause more attention. It’s also pretty smart on the PR side. The film is mainly being advertised to those who have already read the books and to people who enjoy books/films such as Harry Potter and Twilight.

According to PRNewswire, “The Hunger Games partnership will engage fans of the book and movie and enable them to make a difference through a website, wfp.org/hungergames.  On the website users can watch the public service announcement featuring the stars of the film.  They can participate in a Hunger Quiz to learn more about hunger. Supporters can also make a donation to actively become a part of the solution and help solve world hunger.” I went on the site and it does a really nice job of combining the message of stopping world hunger with the film’s promotion.

So far, I have seen the film’s collaboration on Facebook, official Hunger Games websites as well as Hunger Games fansites. The Wold Food Programme and Feeding America have also been promoting the collaboration. All-in-all, along with helping a great cause, this has also opened up marketing of the film to completely different audiences.

I say, round of applause all around.
Jenna

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